Q:Hello, Alan. I'm looking for some advice with beginning freelance graphic design. The main advice I find online is to market yourself to long-term clients who you can form a good working relationship with. I've seen you develop relationships with some great creators over the years on YouTube, but for a beginner, do you have any tips on how to get started? Is it enough to reach out through social media and have a design Tumblr or what additional things could you advise? Thanks so much! -Josh
I guess it depends on your end game, but I can talk about how I did what I did. And throw in a few other examples from friends of mine.
Okay so, those YouTubers, I got to know most of them slowly through their videos. Then, when the Partner Program first kicked off (invite only), suddenly lots of people needed lots of branding materials. There were channel banners and avatars, and sidebar banners on your video pages, and for a few years you could even completely html image map your whole profile.
So I designed a couple of banners for free, without being asked, and just sent them to some of the bigger partners. I included a little message that said “hey, I like your videos, I made this if you want to use it, no restrictions”, or something like that.
And what do you know, some people actually used them! MysteryGuitarMan, nalts, and I’m pretty sure Hank and John for like two days before Hank designed the one they ended up keeping. And yeah, some didn’t use them, like daxflame (though the daxflame banner was my personal fav).
But when others saw my banners on some of the bigger channels, I got a ton of referrals. I ended up making banners for a lot of new partners as they were added, some for pay, others for fun.
I had no idea those silly little banners would lead to some of the jobs and collaborations they did, so keep that in mind and always do your best, even on a small or seemingly unimportant gig.
(Quick real world example: I first met Michael Buckley when he hired me to do some design work for him. Then we became friends. Then he hired me to design and update his website. Then he hired me to edit some of his videos. That first little banner turned into a very steady gig for a couple years.)
Back to your question…
You can’t really find “long-term clients”, you just have clients who become long-term. Do good consistent work, and then when those clients need a new Thing done, you’ll be the first person they think of.
Like, risarodil, for example. She did some great typography designs, not commissioned, just “for fun”. But now everyone is hiring her to design their quotes for posters and shirts because she does good consistent work. There’s little risk. You know what you’re going to get when you hire Risa. And that’s how long-term clients are made, not found.
The same could be said for karenkavett. She does good work, so John and Hank and others keep going back to her for new stuff. Why take the risk on someone else/someone new? Karen delivers, so you keep going back to Karen.
And that is true for any freelancer, not just design. I hired hello-the-future to edit a short piece I wrote a few months ago. She did a terrific job, not only did she deliver when she said she would, but she explained why she made some of the bigger changes, and overall the piece was stronger because of her involvement. I then hired her to edit all of the static pages on my personal site, and I’ll continue to hire her when I have writing in the future that needs editing.
Okay, I’m starting to get off track again…
Don’t be afraid to do a lot of your own early work for yourself. Design a poster that you’re interested in, not one for a client. Post that. Then make five more. If I were hiring you, I’d want to see a number of completed pieces so I would feel confident in what to expect when you’re finished.
A design tumblr is a great idea to showcase this work. Tag it properly so people who might be interested in your work can find it. And for the love of all that is holy, make your contact information very clear and very easy to find. I can’t tell you how many times over the years I’d want to contact someone so we could sell their designs via DFTBA and there was just no way to get in touch with them. Don’t lose the job before you even get it.
I hope that helps. That’s a huge wall of text. I’m sure there’s a ton more to be said too, but I guess start here?
Reblogging for reference and for fellow artists
• Pre-order Isla from one of these 50+ independent bookstores and receive a signed copy, free buttons, and free stickers. (And maybe a tote bag, too.)
• The first five chapters of Isla are available to read right now!
I did things in my 30s that were ignored by the world, that could have been quickly labeled a failure. Here’s a classic example; in 1974 I did a movie called Phantom of the Paradise. Phantom of the Paradise, which was a huge flop in this country. There were only two cities in the world where it had any real success: Winnipeg, in Canada, and Paris, France. So, okay, let’s write it off as a failure. Maybe you could do that.
But all of the sudden, I’m in Mexico, and a 16-year-old boy comes up to me at a concert with an album - a Phantom of the Paradise soundtrack- and asks me to sign it. I sign it. Evidently I was nice to him and we had a nice little conversation. I don’t remember the moment, I remember signing the album (I don’t know if I think I remember or if I actually remember). But this little 14 or 16, whatever old this guy was… Well I know who the guy is now because I’m writing a musical based on Pan’s Labyrinth; it’s Guillermo del Toro.
The work that I’ve done with Daft Punk it’s totally related to them seeing Phantom of the Paradise 20 times and deciding they’re going to reach out to this 70-year-old songwriter to get involved in an album called Random Access Memories.
So, what is the lesson in that? The lesson for me is being very careful about what you label a failure in your life. Be careful about throwing something in the round file as garbage because you may find that it’s the headwaters of a relationship that you can’t even imagine it’s coming in your future.
Q:Hey Alan! I make some videos on youtube, including educational videos with voiceover and ukulele covers. I was considering getting a microphone since I've been recording using my laptop/iphone and the sound hasn't been great. Do you have any recommendations for something that would be a step up from that but not too pricey (<$100 CAD)? BTW my boyfriend got those headphones you recommended and he's basically in love with them! Thanks again :)
When doing any voiceover or important video work, I personally use the Samson C01U. It’s a condenser mic. The original C01 used an XLR cable and required phantom power (which meant buying a separate preamp), and I used that for over ten years. Now the C01U uses a USB cable and draws the power it needs directly from the USB port! What a time to be alive. =)
It’s only $61 on Amazon which converts to $65 CAD so well within your price range, so maybe you could even add an inexpensive pop-filter if you don’t already have one (I highly recommend one for voiceover work).
Also, for those of you who are not long time readers here at alandistro.tumblr.com, the headphones I recommended to her boyfriend are the Sennheiser HD 201s. They are not the best headphones in the world, but they are the best headphones under $300. So at only $25, they are a steal.
Thanks! That looks like a really good option. I’ll let you know if I decide to get it :)
Independent packaging project for perishable goods:
Is it reasonable that it takes several years for a milk carton to decompose naturally, when the milk goes sour after a week? This Too Shall Pass is a series of food packaging were the packaging has the same short life-span as the foods they contain. The package and its content is working in symbiosis.
Gel of the agar agar seaweed and water are the only components used to make this package. To open it you pick the top. The package will wither at the same speed as its content. It is made for drinks that have a short life span and needs to be refrigerated, fresh juice, smoothies and cream for example.
Package made of biodegradable beeswax. To open it you peel it like a fruit. The package is designed to contain dry goods, for example grains and rice.
A package made of caramelized sugar, coated with wax. To open it you crack it like an egg. When the material is cracked the wax do no longer protect the sugar and the package melts when it comes in contact with water. This package is made for oil-based food.
Design and Science proving they can be best buddies once again
Maya and I are such talented snapchatters
Hello my lovely neglected followers. I haven’t been blogging much lately due to work, so I thought I’d share what we’re working on with you.
The sweetest original duet. It sort of reminds me of that song in Juno.
DNA REPLICATION DRESS!!! I struggled with how to make this one for a long time, and now that it’s done I feel magical :)
Includes helicase, DNA polymerase, ligase, okazaki fragments, leading strands, etc…
I would buy this so fast.